Pinkananas in the Media

Trendsetters or fashion victims? - Nicoletta Adda’s interview on UK Talk Show "Different Kind of Women"

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Ciao Magazine

Nicoletta Adda, an Italian image consultant and personal stylist based in London, is a living example of the principles she believes in: style and care for her appearance. For her, style is much more than being well dressed. It start from the inside with the right nutrition and extend to the environment in which we live. The phrase "mens sana, corpore sano", "healthy mind in healthy body", may have been coined for her: Nicoletta exudes health, vitality, physical form and style. Born and raised in Verona - one of the most fashionable cities in Italy - she inherited the sense of style and elegance from her mother. She has lived in London for over thirty years and, in her previous job as financial director in the hotel and aviation sectors, had the opportunity to travel a lot, but her true passion had always been fashion so she decided to change her career and make the most of her talent and life experience. Now she uses her natural abilities and knowledge of different cultures and styles to help her clients project the best possible image of themselves. Nicoletta qualified as a professional image consultant at one of the best academies in the United Kingdom and then founded her own consulting agency in 2003, Pinkananas.


Read the full article here.


The Independent





Nicoletta Adda

of Pinkananas

speaks to The Independent

about how to pose

like an Italian





As a true fashionista knows, looking the part is about more than the clothes. Channel the Italian spirit with these tips from Italian image consultant, Nicoletta Adda: 


"Italians swear by “la bella figura” i.e. looking and acting the part! Always dress for the occasion, whether it is going shopping or toAscot. To add swagger always greet with two kisses and never have cappuccino after a meal!


Grooming and individuality are like oxygen to Italians: clothes and accessories must be in tiptop shape, well co-ordinated and with a personal touch. Know your fabrics too: linen is strictly for summer and woollen coats are only for winter!  


Excesses are not elegant: Italians do not eat or drink too much, they enjoy food and wine in moderation. It is their recipe for good health and a youthful look: with a healthy mind and a healthy body, clothes can never look “ill”-fitting. "


©Nicoletta Adda

Wellbeing Escapes: The Wellbeing Guide

Personal styling tips from Nicoletta Adda on how to look and feel confident in the Wellbeing Escapes Guide:


Oxford Today Magazine

"When I was 20 changing my look was never an issue. One day short haired and punky, all leather pants and smoky eyes, and the next floaty dresses, flats and flowing hair. My style changed effortlessly, fuelled by confidence and youth.


These days, however, it is not as easy. The amount of times when I have toyed with that “must-have” buy and either regretted the purchase or regretted not purchasing it are endless and the reason for that is simple: I have forgotten just who I am.


Yes I can be guided by what’s in the magazines, on the runways and in the stores but I do believe that all of us as we approach forty, fifty or sixty will need a bit of style injection.


Consequently when asked to work with three amazing women to give Oxfordshire some style tips, hints and individual guidance on how to get the best from themselves using make up, clothes and accessories we jumped at the chance.


Let’s face it, if it is good enough for Nicole Kidman and Penelope Cruz it is certainly good enough for me.


So why not come along and join us? 


We have places available for a wonderful afternoon tea at MalOxford in the company of celebrity make-up artist Ariane Poole, stylist to the stars Nicoletta Adda and accessory and jewellery guru Louisa Maybury.


All this is co-ordinated by event impresario and ex-Olympian Dame Emma-Jane Brown who has made it her mission to make every occasion unforgettable and with a resume including evenings for Sylvester Stallone and John Travolta, she seems to be doing the righ thing. 


They will be showing us how, why and what to do to achieve that effortless look of style and polish.


What could be better than tea in high heels - especially accompanied by a specially mixed “Crime of Passion cocktail”? Nothing, in my eyes.


Come and say hello in June – it will be lovely to meet you!"


Jill Rayner


Editor of OX Magazine


International Herald Tribune

NewWoman Magazine

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