About Nicoletta Adda

A sense of style


For me style is so much more than wearing the right clothes.


It starts inside the body with the right nutrition and stretches to the environment we create for ourselves. The Latin phrase “healthy mind, healthy body” may spring to mind. That’s my philosophy of life, my circle of success:  if I am and feel healthy and fit, I want to reflect this state of body and mind in the way I dress, my image, my style. I want to ooze that vitality through what I wear and inspire others to do the same, regardless of their age and background.


I was born and raised in Verona - one of Italy's most fashionable cities - and I have been weaned on style since birth. My 'style icon' is, unsurprisingly, my mother. 


Growing up in the 60s and 70s meant living through the most inspiring cultural revolution, particularly in the fashion world. I still remembered the Mary Quant miniskirt when it became an overnight sensation, the Courrege and Pierre Cardin space look, the early flares and platforms.


I remember my mother buying these fashionable clothes for my sister and then getting the material to make the exact copy for me with her own hands. I never learnt her sewing skills, but I learnt how a garment is made, how it is meant to hang on a person, what it should say about them. I didn’t know anything about colours technique in those days, but I learnt a lot about good and bad colour combinations, which I still treasure to this day. Thank you mum!


I have lived in London for over 30 years and travelled extensively in my previous career as a finance executive, working in the UK and internationally. But I never abandoned my true passion, style and fashion. 


Today, I use my lifetime's experience, my passion and natural skills, and my knowledge of different cultures and lifestyles to help clients project confidence and achieve the best possible image of themselves.


Let me now help YOU! 


My story: How it all began back in 2003...



"Meeting Nicoletta was the best decision I've ever made! She helped me dress appropriately stylish for my age in a feminine and modern way, at the same time conforming to my religious standards. No jumble up of colours or a mishmash of fabrics anymore! It's more than money well spent because you'll make a friend to such a kind-hearted, lovely, and stylish woman."


Reem, Interior Designer - Client Testimonials


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Secrets of Italian Style

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Get in Touch


m: +44(0)7986462433


e: nicoletta@pinkananas.com



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